Cash Mob in Verona
On Saturday, June 11, residents from Verona came together to shop at and celebrate the Sustainable Small Business Designation of 18 businesses. This event was held in conjunction with the Verona Business District Sidewalk Sale. Individuals participated by picking up a “passport” and then visiting participating businesses.
The Southwestern PA Sustainable Small Business Designation, one of Sustainable Pittsburgh’s award-winning performance programs, recognizes small businesses that incorporate sustainable practices as their strategy for success. Sustainable businesses manage and operate in ways that simultaneously are good for their bottom line, the environment, and the social fabric of their communities.
The Verona Cash Mob was the fifth cash mob Sustainable Pittsburgh’s Champions for Sustainability program has hosted. All told, there are 191 establishments that have earned the Sustainable Small Business Designation in 35 communities around the region. Individuals are encouraged to visit them all for their shopping needs!